Justin and Jason speak with conversion expert Lance Jones about the three fundamental questions that need to be asked to optimize conversion and the tools required to answer those questions.

Justin and Jason discuss streaming Netflix on the Netgear Roku XD and the LG BD 570, how the show Pioneer One was bootstrapped with only $6,000 in donations, refactoring the Uber code base and implementing a node.js solution, the value of building a presence on GitHub, optimizing the Pluggio customer funnel, A/B testing "merry christmas" vs "happy holidays", relying on intuition vs testing, how you can succeed in spite of making mistakes, why it's important to set short-term as well as long-term goals, Jason's idea for a goal setting app, how success can paralyze future efforts, a list of potential blog posts and how Jason is learning Python to solve a series of boring problems.

Justin and Jason speak with Sean K. Murphy, founder of SKMurphy, Inc, a Silicon Valley strategy consultancy for B2B software startups, about how tech entrepreneurship has evolved over the past thirty years, the most common mistakes made by entrepreneurs, the analytical framework he uses to understand and advise startups, the thinkers that have most influencing his understanding of the startup process, his criticisms of the product/market fit concept, his thoughts on business plans, why he started Bootstrappers Breakfast and his thoughts on how Jason should proceed with AppIgnite.

95: TZ Discussion - Lost in LA by techzing

94: TZ Interview – Amy Hoy / How to Build a Product Empire by techzing

93: TZ Discussion – Blowing Up on Hacker News by techzing

92: TZ Interview – Ilya Lichtenstein / insight.io by techzing

89: TZ Interview - David Cancel / Performable by techzing